Fossil’s Gen 5 Smartwatch Launch
Meet the newly redesigned and revolutionized Fossil Gen 5.
Working closely with Marketing, Watch Design and Development teams to bring Fossil’s newest smartwatch into the digital landscape, we created the companies most successful launch of a connected product to date. The Fossil Gen 5 smartwatch sold over 5000 units and made over 1.5 million in sales in the first two weeks.
Worked as Designer on this project
Gen 5 Homepage Takeover
Gen 5 Launch Emails
With a customer base of over 4 million, the first week of emails helped to propel the Gen 5 Smartwatch into the best selling Smartwatch to date.
