Bringing our digital brand story to life from initial planning to final execution.

My team is tasked with designing and developing assets for all Fossil digital channels. From almost daily emails and social assets, to monthly web updates. We most recently had been tasked with the redesign of Fossil.com and the deployment of the new ecomm site onto the Salesforce platform.

Worked as both Art Director and Designer on this project

Setting up and fast and agile UI tool kit was key to our small teams success. Making use of Adobe XD’s design systems we set up a comprehensive system to help our team quickly prototype ideas and develop final assets.

My job is to take the site design from start to finish. Starting with a marketing brief, after working though wireframes, I then collaborate with the photo studio to shoot all necessary product photography and coordinate with copywriters to really bring the story to life. After several rounds of approval I then partner with the development team for the final push to go live.

Fossil Email Marketing

Designing and executing over 20 emails a month with a circulation base of over 4 million customers.

Partnering with copy and merchandising teams to execute brand-right stories as many as daily emails. Post deployment we review analytics and customer behaviors to adapt design to enhance future performance.