American Red Cross, Make A Difference

Digital Campaign

To promote blood donations to the American Red Cross, I created a digital campaign to help donors to more easily have access their appointments and their donation history. As well as notify the user when there are areas in need. 

The icon was created to be an active tally on how high or low the current supply of blood is in the American Red Cross's reserve.

Smartphone app

This app, designed for American Red Cross blood donors, is intended to be used to help the user track their blood donations, as well as easily book appointments for their next donations. Along with this information, users would also be able to educate themselves on the benefits of donating, blood health, keep up to date with any Red Cross news, and be notified by blood banks in the user's area when they are in need of their blood type.

Website

A responsive web site was also created around the new app design to create a seamless transition between mobile and web view. In addition to news, information on blood donations, and education, the website also provides stories that connect donors and recipients. 

Client: American Red Cross // Texas State University

Year: 2014